How to Make Sure your Promotional Key Chain Gets Noticed
Choosing the Right Promotional Key Chain for Greater Impact
Every business owner knows what a challenge it is to advertise his or her business. Competition is fierce, no matter what business you're in. Advertising dollars are usually limited, especially when it comes to small and medium-sized operations. That's the number one reason that business owners turn to customized giveaways like promotional key chains. Items such as these give customers and potential clients a tangible reminder of his or her interaction with a particular business or representative. Plus, promotional key chains, pens, mugs and similar items are relatively inexpensive. When compared to other forms of advertising, promotional gifts offer the best bang for your business buck.
Promotional key chains land on the top-three list when it comes to business giveaways. Business owners prefer promotional key chains for advertising purposes for several reasons. First, they are among the most economical. They can usually be purchased for just a few cents per unit. Promotional key chains are also small and compact. This makes them highly portable. Little cargo space is required to carry a box of promotional key chains to a trade show or fair. It's simple to place a handful into a pocket or purse so that they are always at the ready should you happen upon an opportunity to distribute one or more. Finally, they are practical and universal. Most every adult uses a key chain of some sort. It's a sure bet that few people wouldn't have use for one.
Because they are so popular however, some business people argue that promotional key chains don't make a big enough impact on the receivers. Their sheer numbers simply mean that the market is flooded with them and one's own promotional key chain may just get lost in the crowd and forgotten. The advantages to distributing promotional key chains are so compelling though, that business owners shouldn't give up on the idea of using them as advertising tools. Instead, business owners should take a step back and take a critical look at what makes a promotional key chain get used by its receiver.
The promotional key chains that get used most often tend to be the ones that serve dual purposes. A simple key chain attached to a piece of plastic bearing the logo, name and location of a business may not make a big impression. However, a key chain that doubles as something else (a flashlight, for example) will probably be put to immediate use. Promotional key chains which function as pocket knives or tools, picture frames, whistles, pens, stress balls, bottle openers, measuring tapes and have double the potential to get used by the receiver. Double the opportunity for usage means more potential for your company to be remembered and patronized.
If this is your first foray into the world of promotional key chains, try keeping a variety of different types unhand. Experimenting will help you determine the impact that different types of promotional key chains have on your potential customers. It will also help you reach a wider audience without having to spend more money or take up more of your precious office or warehouse space.
Look for unusual shapes.
Forget round and square. Choose geometric and three-dimensional shapes for greater impact, like dog tag keychains.
Choose unusual colors.
Bright colors tend to stand out better. Make sure you have your logo printed in a color that contrasts the color of the keychain and is highly visible against its background.
Try different textures.
The more of a person's senses that you can engage, the more likely he or she will remember an item. A promotional keychain that is eye-catching as well as uniquely textured will make double the impression on its receiver. Try leather, acrylic, fur or texturized plastic or wood.